How Visible is Your Institution?

Are prospective students, parents, guidance counselors and other influencers aware of your institution at all? What are their perceptions and misperceptions? How do they position you relative to competing institutions? Academica Group can provide solid answers:

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How Can You Get into Their Consideration Set?

High school seniors have already compiled a shortlist of colleges or universities they are considering.  Are you making the cut? What can you do about it? Academica Group can provide solid answers:

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Are You Attracting the Right Applicants?

Application and enrolment data doesn’t provide insight into applicant perceptions and decision processes. What do they perceive as your competitive strengths and weaknesses? Which marketing efforts are effective? How does your brand stack up? Academica Group can provide solid answers:

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Why do Serious Applicants Turn You Down?

Recruitment doesn’t stop at the application stage. Why do applicants go elsewhere? Where do they go? Was it something you said? Your scholarship offer? How can you improve conversion? Academica Group can provide solid answers:

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Retention depends on Student Success

Student persistence and progression are vital components of enrolment management. What are student expectations, both inside and outside your classrooms? Are they being met? Can you create a retention culture on your campus? Academica Group provides solid answers:

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Alumni Loyalty is a Barometer of Reputation

Alumni affinity is inspired primarily by student experience, not by insurance or credit card offers. Measuring alumni loyalty cohort-by-cohort provides a metric of student engagement, but more importantly a leading indicator for future propensity to donate to their alma mater. Academica Group provides innovative research solutions for alumni affairs:

  • Alumni focus groups
  • Alumni affinity surveys
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Take the Temperature of Donor Relationships

The student relationship with your institution follows a continuum from applicant to student to alumnus and ultimately even donor. From the individual’s perspective, their relationship with your institution is a continuous, single relationship, even though multiple departments manage that relationship at different points in time. Academica Group provides customized research services to development departments:

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Strategic Enrolment Research for a Dramatic Competitive Edge

How do you ensure that your enrolment strategies stay relevant? Which communications tactics resonate best with which audiences? How do prospective students perceive your institution compared to your competitors? Our research products and services can give answers to all these questions and more.

More than any other organization in Canada, Academica has in-depth insight and knowledge about North American university and college applicants. 

Our experience in surveying prospective students, doing focus groups with students, parents and educators, and conducting studies on higher education has given us valuable insight into how to effectively understand your key stakeholders and, as important, how to market to them. 

We believe that effective integrated marketing communications needs a solid foundation of market research and sophisticated strategic thinking and planning. Over the years, our commitment to strategy has produced strong results for clients ranging from major universities to public school boards.

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